What’s wrong with online advertising

ByHeather

When the news broke today that a crane had fallen in New York City I immediately went to the web in search of video footage. CNN was my first stop. As expected, they had a video clip at the top of the page.

The next two minutes were a stunning realization of all that is wrong with the current attempts to monetize online video. The clip was 75 seconds long. In order to watch the clip I had to endure a 30 second pre-roll advertisement . . . for VIAGRA!

I am a woman in my late 40’s who has no need or interest in Viagra. The length of the ad was nearly 1/2 as long as the length of the news clip and I had absolutely no interest in the product. What a waste of my time.

I used to pay CNN an annual subscription to access their online content without advertising. What a pity that they discontinued this service. I would rather pay a few dollars a year for their service then waste precious time and have my brain cluttered with useless advertisements.

Similar Posts

  • Financial Rigor

    ByHeather

    One of the things you learn in engineering is to be rigorous. If you build a bridge that falls down on a windy day, there’s going to be hell to pay. Financial markets are not like that; they are very noisy. It’s hard to tell who’s skillful and who’s just lucky. And a lot of analyses are done in extremely haphazard, primitive ways, but the investing public doesn’t know any better.

    Feb 23, 2009 issue of Wired.

    Dan diBartolomeo is the head of Northfield Information Services, a Boston financial analysis firm. He has a long history of analyzing investment strategies and complex securities. His comparison of financial markets to the rigors of engineering is noteworthy.

  • Be Interesting

    ByHeather

    If it weren’t for the rocks in its bed, the stream would have no song.

    — Carl Perkins, Rockabilly pioneer

    I have been hesitant to post this quote because of its inclination towards banality. I mean, come on, how corny is “the stream would have no song?” But there is an underlying wisdom to this rockabilly adage. We do not grow if we are not challenged.

    Lately I have been intrigued by the idea of what makes people interesting.

  • Calculating the Distance to California

    ByHeather

    Something like 90% of the nations fruit and vegetables are grown in California’s Central Valley. Here is a simple calculator to determine how far you are from this fertile land:

    1. Buy a 1/2 pint of raspberries from your local supermarket
    2. Count how many raspberries are moldy
    3. Multiply the number of moldy raspberries by 250. This is your distance in miles from California.

    For example, I am in Northern Michigan this week. I counted at least 9 moldy raspberries in the pack. 9 x 250 = 2,500. This is the approximate distance from my location to California’s Central Valley.

    Q.E.D.

  • Spelling

    ByHeather

    People who can’t spell a word in more than one way are dumb.

    — W. C. Fields

    I stumbled upon this quote early in my career and have had the opportunity to recite it countless times. I taught high school for two years right out of college and the students were merciless. I moved on to teaching at the college level for many more years where the students were more forgiving but no less astute. Then I made the move to corporate America where, as a business professional, there no end to the opportunities to make presentations or take notes at the whiteboard. Despite my passionate commitment to correct spelling and grammar an occasional misspelling in front of the class or a typo in the PowerPoint deck is inevitable.

    Here is where our old friend W.C. Fields comes to the rescue. After discovering a spelling mistake in front of a group of people I simply recite his pearl of wisdom, wait for the mild aknowledgement of smiles, and move on. No need to have your confidence shaken or allow the audience to derail your message. Just move on quickly with wit and aplomb.

    The aphorism plays equally well from the audience as it does from the podium. It is a great way to help a presenter through a rough spot if they become unnerved by a typo.

  • Walk A Mile In My Moccasins

    ByHeather

    Before you criticize a man, walk a mile in his moccasins.

    — Source: my mom, although usually attributed to Native American sources but could be from ancient Rome and may have roots in Christ’s teaching in the Bible.

    Even though this quote is an oldie but a goodie, it seemed fitting for my three day run with aphorisms on empathy. Loosely defined, empathy is the capability to share and understand another person’s emotions and feelings.

    I believe that empathy is one of the most powerful tools in leadership, business, and life. By putting yourself in “the other person’s shoes” you can have richer interactions and make better decisions on every front. I am much more effective as a leader if I imagine how my style and actions are perceived by those I am endeavoring to lead. The products that I create or the services that I provide are much more valuable if put myself inside the mind of my customers as I create and deliver them.

  • Persistence

    ByHeather

    Nothing in the world can take the place of persistence.
    Talent will not; nothing is more common
    than unsuccessful men with talent.
    Genius will not; unrewarded genius is almost a proverb.
    Education will not; the world is full of educated derelicts.
    Persistence and determination alone are omnipotent.

    — Calvin Coolidge

    This is one of my all-time favorite quotes. I have committed it to memory at various times in my life and had it posted on the wall of my office on many occasions.

    I am a firm believer that the tortoise always wins the race in the end. Every worthwhile journey is long and arduous. Determination and persistence compel me to continue to put one foot in front of the other and trod on.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.