Here’s To The Crazy Ones

Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules. And they have no respect for the status quo.

You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward.

And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.

This is from an Apple ad shortly after Steve Jobs returned to Apple in the mid 90’s. It always brings a tear to my eye. Adweek has paid homage by adding Steve Jobs to his rightful place amongst these crazy ones.

Here’s the updated ad:

Similar Posts

  • What’s wrong with online advertising

    When the news broke today that a crane had fallen in New York City I immediately went to the web in search of video footage. CNN was my first stop. As expected, they had a video clip at the top of the page.

    The next two minutes were a stunning realization of all that is wrong with the current attempts to monetize online video. The clip was 75 seconds long. In order to watch the clip I had to endure a 30 second pre-roll advertisement . . . for VIAGRA! …

  • We Pay For What’s Important

    On Wednesday, in his NY Times editorial, Nicholas Kristof cited an article by the American Journal of Public Health stating that 45,000 uninsured people die annually as a consequence of not having insurance.

    We accept that life is unfair, that some people will live in cramped apartments and others in sprawling mansions. But our existing insurance system is not simply inequitable but also lethal: a very recent, peer-reviewed article in the American Journal of Public Health finds that nearly 45,000 uninsured people die annually as a consequence of not having insurance. That’s one needless death every 12 minutes.

    Today Paul Krugman has an editorial on the demise of American education.

  • Tell Stories

    I was trying to explain how the drug war doesn’t work. I would write these very careful, very well researched pieces and they would go into the ether and be gone. . . It was such an uphill struggle to tell this story with facts. When you tell a story with characters, people jump out of their seats.

    David Simon, creator, producer, and primary writer for The Wire.

    If you have any interest in the drug war, the plight of our inner cities, or the power of finding your voice, set aside forty-five minutes this week and watch both parts of this Bill Moyer’s interview with David Simon. Great stuff.

    Simon is insightful and inspiring on so many levels. He has a keen understanding of what is happening to our inner cities and, more broadly, to the “unneeded” classes of our society. His observations are poignant and delivered with restrained passion.

  • It’s a good time to be an introvert …

    … in the last ten years or so, there’s been a major economic resurgence for introversion—the “geek” economy. The prototypical geek is really good at thinking, has superb powers of concentration (which tends to be an introvert trait), and works very well independently. They’re often pretty awesomely brilliant people, and they’re fairly defiant about being geeks. They’ve turned this word “geek” into a term that’s almost romantic in some ways, and through the Silicon economy, they’ve been massively innovative and economically important. A lot of them are running circles around the extroverts who are selling shoes. So I think part of what’s happened lately is that the digital economy is giving introverts a new place in the sun.

  • TV Ads – Too Many?

    We are in the business of providing the material that prevents the commercials from all slamming together . . . that’s what we are doing here. That’s what we are doing on the West Wing set. We gotta deliver them twelve minutes of stuff to separate the Chevy commercials.

    — Lawrence O’Donnell, Jr. Executive Producer of the The West Wing. Quoted in an NPR interview, January 2006.

    I counted forty-two ads in last week’s episode of Lost. And that does not include any that aired before the show started or after the credits started to roll. Just forty-two ads in five breaks squeezed between six seven-minute segments of content. There were almost nineteen minutes of ads in a sixty-two minute time slot. That’s almost 30% of the air time dedicated to noise from advertisers.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.