TV Ads – Too Many?

ByHeather

We are in the business of providing the material that prevents the commercials from all slamming together … that’s what we are doing here. That’s what we are doing on the West Wing set. We gotta deliver them twelve minutes of stuff to separate the Chevy commercials.

— Lawrence O’Donnell, Jr. Executive Producer of the The West Wing. Quoted in an NPR interview, January 2006.

I counted forty-two ads in last week’s episode of Lost. And that does not include any that aired before the show started or after the credits started to roll. Just forty-two ads in five breaks squeezed between six seven-minute segments of content. There were almost nineteen minutes of ads in a sixty-two minute time slot. That’s almost 30% of the air time dedicated to noise from advertisers.

Marketers and media moguls wonder why the ad-supported model is dying. I am saturated. My brain is full. Each ad flashes what seems like an endless stream of sub-second images in front of me. Yes, I have a TiVo, and the 30-second skip, and I fast forward through most of the ads. But I am tired of the noise that is attacking my senses.

On a related note, we canceled our cable today. We kept basic cable service in case we want to watch a presidential speech or catch the occasional episode of The Daily Show. I am sure that the advertisers won’t miss me. I wasn’t buying any of their stuff anyway. I am looking forward to spend more time with a few of the books that I have been meaning to read.

Similar Posts

  • Gadget Distraction

    ByHeather

    What’s happening here, now, isn’t as important to me as what could be happening anywhere else.

    — Renny Gleeson

    I watched Renny Gleeson in a brilliant, short Ted Talk this morning talk about the sneaky, anti-social behaviors we demonstrate with our smartphones. When I am sitting in a meeting, or at an event, and I can’t resist the urge to pull out my iPhone and check my email or peruse my Twitter updates, I am actually telling those around me that what is happening in the here and now is not as important as literally anything that could come across that tiny screen.

  • Don’t make them think

    ByHeather

    If you make people think they’re thinking, they’ll love you; But if you really make them think, they’ll hate you.

    — Don Marquis

    I lived in Denver in the late ’80s. At one point I met an acquaintance who invited me to attend his monthly book club. I was in a heavy reading phase and was excited about the prospect of connecting with fellow book lovers. I was encouraged to bring a book and plan on sharing a favorite passage.

    The book I happened to be reading at the time was The Death of Ivan Ilyich, and the passage I picked to read turned out to be pretty heavy.

  • Tell Stories

    ByHeather

    I was trying to explain how the drug war doesn’t work. I would write these very careful, very well researched pieces and they would go into the ether and be gone. . . It was such an uphill struggle to tell this story with facts. When you tell a story with characters, people jump out of their seats.

    — David Simon, creator, producer, and primary writer for The Wire.

    If you have any interest in the drug war, the plight of our inner cities, or the power of finding your voice, set aside forty-five minutes this week and watch both parts of this Bill Moyer’s interview with David Simon. Great stuff.

    Simon is insightful and inspiring on so many levels. He has a keen understanding of what is happening to our inner cities and, more broadly, to the “unneeded” classes of our society. His observations are poignant and delivered with restrained passion.

  • One must not think ill of the paradox

    ByHeather

    One must not think ill of the paradox, for the paradox is the passion of thought, and the thinker without paradox is like the lover without passion: a mediocre fellow.

    — Søren Kierkegaard, from Philosophical Fragments

    At one point in my life I was formally studying philosophy. Not coincidentally, I was also struggling deeply with various aspects of Christianity and religion. Kierkegaard became a hero. He was a troubled soul who was as prolific at journaling as I was, and who shared many of the same intellectual struggles I was contemplating.

    I have always relished the paradox. …

  • Simple Financial Recovery Plan

    ByHeather

    My new favorite podcast is Planet Money. As the economic turmoil has progressed from frightening to surreal, the NPR crew at Planet Money have done a wonderful job explaining the intricacies of the complex financial world in terms that are easy to understand.

    Here is what I have been able to figure out so far. Forget about the subprime mortgage crisis. A huge part of the problem is these credit default swaps – to the tune of $55 trillion dollars. These “insurance policies” were not only taken out by people who lent money to protect themselves against potential loss. Financial gamblers were also taking out credit default swaps on other people’s loans! This is raw gambling. Some analysts estimate that for every CDF taken out to by a lender to protect a loan, ten other CDFs were sold by and for third parties on the same loan.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.