TV Ads – Too Many?

ByHeather

We are in the business of providing the material that prevents the commercials from all slamming together … that’s what we are doing here. That’s what we are doing on the West Wing set. We gotta deliver them twelve minutes of stuff to separate the Chevy commercials.

— Lawrence O’Donnell, Jr. Executive Producer of the The West Wing. Quoted in an NPR interview, January 2006.

I counted forty-two ads in last week’s episode of Lost. And that does not include any that aired before the show started or after the credits started to roll. Just forty-two ads in five breaks squeezed between six seven-minute segments of content. There were almost nineteen minutes of ads in a sixty-two minute time slot. That’s almost 30% of the air time dedicated to noise from advertisers.

Marketers and media moguls wonder why the ad-supported model is dying. I am saturated. My brain is full. Each ad flashes what seems like an endless stream of sub-second images in front of me. Yes, I have a TiVo, and the 30-second skip, and I fast forward through most of the ads. But I am tired of the noise that is attacking my senses.

On a related note, we canceled our cable today. We kept basic cable service in case we want to watch a presidential speech or catch the occasional episode of The Daily Show. I am sure that the advertisers won’t miss me. I wasn’t buying any of their stuff anyway. I am looking forward to spend more time with a few of the books that I have been meaning to read.

Similar Posts

  • The Glance of a Speechless Animal

    ByHeather

    In the glance of a speechless animal there is a discourse that only the soul of the wise can really understand.

    — An Indian Poet

    While in graduate school at Purdue many years ago a friend and I made a road trip to the west coast. Along the way we took the opportunity to visit the Grand Canyon with a goal of hiking down to the canyon floor. Although we were experienced hikers, neither of us were in the best of shape, and we were further weakened by the several days we had just spent driving across the country in a Honda Civic. Hiking all the way down to the canyon floor and all the way back up in a single day was strongly discouraged by the park authorities. Since campsites on the canyon floor were reserved far into the future, we were fortunate to snag a reservation for a campsite that was a couple of miles up from the canyon floor on a different trail. Our plan was to hike down one trail all the way to the bottom, take in the grandeur, then hike back up a few miles to camp for the night. The next day we would hike back out and continue our westward journey.

  • Dear United: It Didn’t Have To Be This Way

    ByHeather

    Last summer I had a Delta flight out of La Guardia bound for Detroit. It was a Saturday morning and the airport was swarming with passengers, the gate area for my flight was like a mosh pit. As we approached the time to board, a gate agent announced that the flight was oversold by seven passengers. An audible groan rippled through the waiting area as we all clutched our boarding passes and jockeyed further for position in the boarding process. This was not going to be easy.

    The Delta / traveler negotiation process began when the agent offered the usual $400 travel voucher for anyone willing to take a later flight. In a delightful New York accent, a lady standing beside me smirked, “They’ll pay more.” Sure enough, moments later they announced that a $500 voucher was now available to any travelers with flexible travel plans. I smiled as I acknowledged the prophetic power of my fellow traveler. As my plans did not feel flexible, I gratefully made my way onto the plane.

    After the plane was fully loaded, with the last few passengers jamming bags into the overhead bins, a voice rang out over the airplane announcement system that Delta still needed one more passenger to give up their seat. This time, however, they had upped the ante.

  • Important Moments in Life

    ByHeather

    Sooner or later we all discover that the important moments in life are not the advertised ones, not the birthdays, the graduations, the weddings, not the great goals achieved. The real milestones are less prepossessing. They come to the door of memory unannounced, stray dogs that amble in, sniff around a bit and simply never leave. Our lives are measured by these.

    — Susan B. Anthony

    I have never been very big on holidays like birthdays, anniversaries or Christmas. They seem like such artificial constructs to me. Years ago I reached a peaceful truce with my family and friends to not exchange gifts at such times. We have all been enjoying stress-free holidays ever since.

    I don’t mean to demean the important moments in life.

  • Gadget Distraction

    ByHeather

    What’s happening here, now, isn’t as important to me as what could be happening anywhere else.

    — Renny Gleeson

    I watched Renny Gleeson in a brilliant, short Ted Talk this morning talk about the sneaky, anti-social behaviors we demonstrate with our smartphones. When I am sitting in a meeting, or at an event, and I can’t resist the urge to pull out my iPhone and check my email or peruse my Twitter updates, I am actually telling those around me that what is happening in the here and now is not as important as literally anything that could come across that tiny screen.

  • Contentment

    ByHeather

    There are two ways to get enough: one is to continue to accumulate more and more. The other is to desire less.

    — G. K Chesterton

    When Linda and I returned from our stint in London, we landed in New Jersey. Within a few weeks of our US re-entry, and for reasons that still escape us, we bought a beautiful, 2,400 square foot house with a large basement on the north side of Princeton. Despite the delightful, well-groomed neighborhood, we quickly began to discover the folly of our ways. The sweeping windows that let in so much light in the spring became a greenhouse in the heat of summer. It seemed cavernous to heat and cool. Finding enough furniture to fill all the rooms took the better part of a year. …

  • Lying

    ByHeather

    What upsets me is not that you lied to me, but that from now on I can no longer believe you.

    — Friedrich Nietzsche

    Like most children, my parents raised me with an unending plea to always tell the truth. In my mom’s eyes, a clean conscience was to be valued above all else. “Besides,” she always said, “if you tell the truth, you don’t have to remember what you said.” I have carried this commitment to truth and honesty with me, almost to a fault. It has served me well.

    As I have observed the global meltdown of the financial industry I can’t help but believe that it has been forever transformed by a blatant lack of trust. When the banks stopped lending it was clear that they no longer believed one another. The Bernie Madoff case was the icing on the cake. It seems to me that it will take a long time to restore trust and confidence into the financial system. In the process, I am not sure what kind of “financial system” will actually emerge on the other side.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.