TV Ads – Too Many?

ByHeather

We are in the business of providing the material that prevents the commercials from all slamming together … that’s what we are doing here. That’s what we are doing on the West Wing set. We gotta deliver them twelve minutes of stuff to separate the Chevy commercials.

— Lawrence O’Donnell, Jr. Executive Producer of the The West Wing. Quoted in an NPR interview, January 2006.

I counted forty-two ads in last week’s episode of Lost. And that does not include any that aired before the show started or after the credits started to roll. Just forty-two ads in five breaks squeezed between six seven-minute segments of content. There were almost nineteen minutes of ads in a sixty-two minute time slot. That’s almost 30% of the air time dedicated to noise from advertisers.

Marketers and media moguls wonder why the ad-supported model is dying. I am saturated. My brain is full. Each ad flashes what seems like an endless stream of sub-second images in front of me. Yes, I have a TiVo, and the 30-second skip, and I fast forward through most of the ads. But I am tired of the noise that is attacking my senses.

On a related note, we canceled our cable today. We kept basic cable service in case we want to watch a presidential speech or catch the occasional episode of The Daily Show. I am sure that the advertisers won’t miss me. I wasn’t buying any of their stuff anyway. I am looking forward to spend more time with a few of the books that I have been meaning to read.

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Government

ByHeather

Suppose you were an idiot and suppose you were a member of Congress. But I repeat myself.

— Mark Twain

As I watched the latest meltdown from the latest cabinet confirmations I can’t help but think that Mark Twain may have been on to something in his assessment of people who run for political office.

It has been obvious to me for a long time that congress is broken. I couldn’t quite articulate exactly how I thought it was broken but I knew something was wrong. And then I discovered Lawrence Lessig’s latest mission. Partnering with Joe Trippi, he is determined to change congress. He makes a powerful case that lobbying and special interests have eroded the very foundations of the constitution.

Be the Best of Whatever You Are

ByHeather

If you can’t be a pine at the top of the hill,
     Be a shrub in the valley – but be
The best little shrub by the side of the hill;
     Be a bush if you can’t be a tree.

If you can’t be a bush, be a bit of grass,
     And some highway happier make;
If you can’t be a muskie then just be a bass,
     But the liveliest bass in the lake!

We can’t all be captains, some have to be crew,
     There’s something for all of us here;
There’s work to be done, and we all have to do
     Our part in the way that’s sincere.

If you can’t be a highway, then just be a trail,
     If you can’t be the sun, be a star;
It isn’t by size that you win or you fail,
     Be the best of whatever you are.

— Douglas Mallock

Be Interesting

ByHeather

If it weren’t for the rocks in its bed, the stream would have no song.

— Carl Perkins, Rockabilly pioneer

I have been hesitant to post this quote because of its inclination towards banality. I mean, come on, how corny is “the stream would have no song?” But there is an underlying wisdom to this rockabilly adage. We do not grow if we are not challenged.

Lately I have been intrigued by the idea of what makes people interesting.

Simple Financial Recovery Plan

Simple Financial Recovery Plan

ByHeather

My new favorite podcast is Planet Money. As the economic turmoil has progressed from frightening to surreal, the NPR crew at Planet Money have done a wonderful job explaining the intricacies of the complex financial world in terms that are easy to understand.

Here is what I have been able to figure out so far. Forget about the subprime mortgage crisis. A huge part of the problem is these credit default swaps – to the tune of $55 trillion dollars. These “insurance policies” were not only taken out by people who lent money to protect themselves against potential loss. Financial gamblers were also taking out credit default swaps on other people’s loans! This is raw gambling. Some analysts estimate that for every CDF taken out to by a lender to protect a loan, ten other CDFs were sold by and for third parties on the same loan.

Spelling

ByHeather

People who can’t spell a word in more than one way are dumb.

— W. C. Fields

I stumbled upon this quote early in my career and have had the opportunity to recite it countless times. I taught high school for two years right out of college and the students were merciless. I moved on to teaching at the college level for many more years where the students were more forgiving but no less astute. Then I made the move to corporate America where, as a business professional, there no end to the opportunities to make presentations or take notes at the whiteboard. Despite my passionate commitment to correct spelling and grammar an occasional misspelling in front of the class or a typo in the PowerPoint deck is inevitable.

Here is where our old friend W.C. Fields comes to the rescue. After discovering a spelling mistake in front of a group of people I simply recite his pearl of wisdom, wait for the mild aknowledgement of smiles, and move on. No need to have your confidence shaken or allow the audience to derail your message. Just move on quickly with wit and aplomb.

The aphorism plays equally well from the audience as it does from the podium. It is a great way to help a presenter through a rough spot if they become unnerved by a typo.

Man on Wire

ByHeather

When I see three oranges, I juggle; when I see two towers, I walk.

— Philippe Petit

I watched the wonderful documentary Man on Wire last night. It is the inspiring story of Philippe Petit and his lifelong passion to walk a tightrope between the twin towers of the World Trade Center. His dream began even before the towers were built and culminated in a 45 minute walk in the sky on August 7, 1974. The film is especially bittersweet with all of the behind-the-scenes details of the twin towers, knowing their ultimate fate.

Philippe’s quote above was in response to the incessant pleas by the press for an answer to “Why?” There is no why, he insisted. When he sees oranges, he juggles. When he sees two towers, he walks.

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