Here’s to the crazy ones.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules. And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward.
And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.
This is from an Apple ad shortly after Steve Jobs returned to Apple in the mid 90’s. It always brings a tear to my eye. Adweek has paid homage by adding Steve Jobs to his rightful place amongst these crazy ones.
Here’s the updated ad:
We are in the business of providing the material that prevents the commercials from all slamming together . . . that’s what we are doing here. That’s what we are doing on the West Wing set. We gotta deliver them twelve minutes of stuff to separate the Chevy commercials.
— Lawrence O’Donnell, Jr. Executive Producer of the The West Wing. Quoted in an NPR interview, January 2006.
I counted forty-two ads in last week’s episode of Lost. And that does not include any that aired before the show started or after the credits started to roll. Just forty-two ads in five breaks squeezed between six seven-minute segments of content. There were almost nineteen minutes of ads in a sixty-two minute time slot. That’s almost 30% of the air time dedicated to noise from advertisers.
When the news broke today that a crane had fallen in New York City I immediately went to the web in search of video footage. CNN was my first stop. As expected, they had a video clip at the top of the page.
The next two minutes were a stunning realization of all that is wrong with the current attempts to monetize online video. The clip was 75 seconds long. In order to watch the clip I had to endure a 30 second pre-roll advertisement . . . for VIAGRA! …