What’s wrong with online advertising

ByHeather

When the news broke today that a crane had fallen in New York City I immediately went to the web in search of video footage. CNN was my first stop. As expected, they had a video clip at the top of the page.

The next two minutes were a stunning realization of all that is wrong with the current attempts to monetize online video. The clip was 75 seconds long. In order to watch the clip I had to endure a 30 second pre-roll advertisement . . . for VIAGRA!

I am a woman in my late 40’s who has no need or interest in Viagra. The length of the ad was nearly 1/2 as long as the length of the news clip and I had absolutely no interest in the product. What a waste of my time.

I used to pay CNN an annual subscription to access their online content without advertising. What a pity that they discontinued this service. I would rather pay a few dollars a year for their service then waste precious time and have my brain cluttered with useless advertisements.

Similar Posts

  • D•R•Horton

    ByHeather

    We went to our first HOA meeting this week for our new home in Carillon Forest. It was great to meet some of our new neighbors and we learned a lot. Mostly we learned that there are still lots of requests pending with the original developer who built all the houses in the neighborhood a few years back. Unfortunately, they don’t seem to be responding to our requests.

    It occurred to me that buying a house from DR Horton is like buying a band instrument from Professor Harold Hill. The Music Man comes to town, sells you a shiny new band instrument, and then moves on. Once he’s gone, he’s gone!

  • Newspapers vs. Journalism

    ByHeather

    Society doesn’t need newspapers. What we need is journalism. For a century, the imperatives to strengthen journalism and to strengthen newspapers have been so tightly wound as to be indistinguishable. That’s been a fine accident to have, but when that accident stops, as it is stopping before our eyes, we’re going to need lots of other ways to strengthen journalism instead.

    — Clay Shirky

  • M*A*S*H

    ByHeather

    Know this. You can cut me off from the civilized world. You can incarcerate me with two moronic cellmates. You can torture me with your thrice-daily swill. But you cannot break the spirit of a Winchester. My voice shall be heard from this wilderness, and I shall be delivered from this fetid and festering sewer.

    — Charles Emerson Winchester, III

    I became a giant fan of M*A*S*H during my undergraduate years in college. By the time I tuned in the show had been on the air for many seasons and had found its stride. Each night the dorm lounge would fill up with fans as we all partook of the syndicated re-runs punctuated once a week with a fresh fix. The writing was superb, the acting a joy to watch. The storylines were moving and yet funny. It seems like every character was my favorite. I have seen each episode so many times I can recite the entire plot line within seconds of seeing the opening sequence.

    The quote above from Charles Emerson Winchester is one of my favorites. …

  • FedEx Trumps UPS

    ByHeather

    A few years ago Book of Joe inspired me to open a personal FedEx account. His logic was impeccable and extremely practical. Since then I have shipped numerous packages enabled by the wonderful tools on my account at the FedEx web site. Some of the outstanding features include:

    • Create the order online.
    • Print the shipping lable.
    • Send emails to yourself, the recipient, and any third party when the item is picked up, delivered and if there is any interruption in the delivery.
    • Track your shipments based on your account history.

    A few weeks ago we moved to Chapel Hill, North Carolina. …

  • Financial Rigor

    ByHeather

    One of the things you learn in engineering is to be rigorous. If you build a bridge that falls down on a windy day, there’s going to be hell to pay. Financial markets are not like that; they are very noisy. It’s hard to tell who’s skillful and who’s just lucky. And a lot of analyses are done in extremely haphazard, primitive ways, but the investing public doesn’t know any better.

    Feb 23, 2009 issue of Wired.

    Dan diBartolomeo is the head of Northfield Information Services, a Boston financial analysis firm. He has a long history of analyzing investment strategies and complex securities. His comparison of financial markets to the rigors of engineering is noteworthy.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.