Young girl with wings. Text: I do not care about your limits. I care only that you are seeking to find them.

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  • Growth

    ByHeather

    Growth for the sake of growth is the ideology of the cancer cell.

    — Edward Abbey

    Perhaps it is my natural temperament to do things deliberately and with purpose (after all, it is the tortoise who wins the race). Maybe it is my persistent skepticism. Quite possibly it is an outgrowth of my intuitive personality type (INTJ). Whatever the reason, I have always been resistant to Wall Street’s incessant demand for growth from public companies.

  • FedEx Trumps UPS

    ByHeather

    A few years ago Book of Joe inspired me to open a personal FedEx account. His logic was impeccable and extremely practical. Since then I have shipped numerous packages enabled by the wonderful tools on my account at the FedEx web site. Some of the outstanding features include:

    • Create the order online.
    • Print the shipping lable.
    • Send emails to yourself, the recipient, and any third party when the item is picked up, delivered and if there is any interruption in the delivery.
    • Track your shipments based on your account history.

    A few weeks ago we moved to Chapel Hill, North Carolina. …

  • What’s wrong with online advertising

    ByHeather

    When the news broke today that a crane had fallen in New York City I immediately went to the web in search of video footage. CNN was my first stop. As expected, they had a video clip at the top of the page.

    The next two minutes were a stunning realization of all that is wrong with the current attempts to monetize online video. The clip was 75 seconds long. In order to watch the clip I had to endure a 30 second pre-roll advertisement . . . for VIAGRA! …

  • Soaring to the Highest Heights

    ByHeather

    . . . those who can soar to the highest heights can also plunge to the deepest depths, and the natures which suffer most sharply are those which also enjoy most keenly.

    — Lucy Maud Montgomery, Ann of the Island

    I grew up in a home where showing emotions was not encouraged. As I set out on my own I was proud of my ability to maintain an even keel. But as time wore on I came to realize that holding my emotions in check was just a cloak for numbness. A dear friend offered me this quote and I was suddenly free.

    In order to soar to emotional heights I had to allow myself the possibility of plunging to the deepest depths. Goodbye even keel. I learned to embrace the lows and reveled in the highs. Sometimes you have to live with the rain. But when the sun eventually comes out — and it always does — the warmth and the light are more glorious than ever.

  • Choose your rut carefully…

    ByHeather

    Choose your rut carefully, you’ll be in it for the next 50 miles.

    — Highway sign

    According to folklore, the above sign was spotted on the Alaskan highway. Or perhaps it was posted along the highways in the 20’s and 30’s, before blacktop became prevalent. Regardless of the source, it has served as an apt metaphor many times in my life.

    Each day we are faced with thousands of decisions: what to have for breakfast, what to wear, when to work out, how much time to spend surfing my RSS feeds. Most decisions have very short-term implications and can be corrected if errant.

    Occasionally decisions arise that have much longer-term implications: whether or not to take that new job, move to that new city, attend a certain college or purchase a particular car. In these cases, deliberation pays dividends. When I find myself facing such decisions I classify them with the “Choose your rut carefully” label. It may not be the most glamorous metaphor but it helps me take the time I need to make solid decisions.

  • What is the purpose of an economy anyway?

    ByHeather

    I heard a reporter on a recent Economist podcast say that, in light of the growing UK economy, creating jobs is a good thing.

    It seems to me that creating jobs is not only a good thing, creating jobs is the thing. What other purpose is there for an economy?

    Here’s what I mean. An ‘economy’ is kind of a meta-thing that emerges whenever two or more people get together and decide that working together to meet everybody’s needs is more efficient than everyone trying to each meet 100% of their own needs (like, say, some kind of off-the-grid survivalist). Economies emerge in all kinds of places: prison economies, school-yard economies, national economies, global economies.

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