Don’t Hand Me A Yellow Volkswagen

… in the last ten years or so, there’s been a major economic resurgence for introversion—the “geek” economy. The prototypical geek is really good at thinking, has superb powers of concentration (which tends to be an introvert trait), and works very well independently. They’re often pretty awesomely brilliant people, and they’re fairly defiant about being geeks. They’ve turned this word “geek” into a term that’s almost romantic in some ways, and through the Silicon economy, they’ve been massively innovative and economically important. A lot of them are running circles around the extroverts who are selling shoes. So I think part of what’s happened lately is that the digital economy is giving introverts a new place in the sun.